December 07th, 2021

WHAT STANDS IN THE WAY BECOMES THE WAY

Scrawled by Marcus Aurelius himself, to himself, likely on the battlefront as he led the Roman Army against barbarians or at the palace amongst ruse and worry.
In some cases obstacles are ignored, worked around, even  mowed over.
BuzzBumps can not ignore the severed connections between business owners and the i-Generation. Their willful blindness only hides their despair.

Friends, thank you. ​What stands in the way becomes the way. BuzzBumps is a great idea among business owners. But many don’t believe they can leverage their own credibility and word-of-mouth into anything measurable to the younger generations. They feel at the mercy of the mush minds of the i-Generation - those that “grew up” with technology in their hands and ear buds in their ears.
Moving forward with that in mind, BuzzBumps’ development was parsed into believable parts. Two techy parts and two marketing parts. There’s greater excitement and commitment having these four fronts to contend with.

Tech 1 Filepond is a client-side JavaScript library that can upload anything thrown at it, optimize images for faster uploads, with a sleek and smooth user experience. Business owners are more interested in their own business than the learning curve of technology. And that’s why we’re implementing an interface so simple and powerful. And it’s available to other software developers for desk-top and mobile applications!

​Marketing 1 The brick-and-mortar, eyes-up representation of BuzzBumps is old-school framed graphic images of businesses each business chooses to support. Content is displayed in entryways and any space traveled by patrons.
Seeing is believing. Seeing it everyday brings the change.

---

Marketing 2 BuzzBumps has branched into branding by necessity. In talking to so many business owners, the realization that they have lost sight of any meaningful branding is ubiquitous. They don’t understand the i-Generation and they don’t want to employ them, so they’re in a tough space. Old and young are moving to new media. Businesses need to move, and their branding needs to be relatable. Doing this well is now required for the continued survival of any business.

​BuzzBumps’ branding builds short, sweet messages. Stories of solving a customer’s problem while ...

making that customer the hero!
​​
​This branding stands apart as a dose of antidote to the decline of thought and language brought on by the continual amusing of ourselves to death.

---